AYURVEDA v FAST FOOD Indian Style

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Patanjali Ayurved Ltd., which has taken on the likes of Unilever with its range of natural and ayurveda nutrition and personal-care products, plans to enter the restaurant business in India and compete with McDonald’s Corp., Kentucky Fried Chicken Corp. and Subway Restaurants.  The company, based in the north Indian state of Uttarakhand, is working on “an extensive plan” to start a restaurant chain, Baba Ramdev — a yoga guru and the face of Patanjali Ayurved — said at a press conference in New Delhi on Thursday. Ayurveda is based on a belief that health and wellness depend on a balance of mind, body and spirit, and can include the use of herbal compounds and special diets. With a ready-made clientele because of Baba Ramdev’s vast following, Patanjali will increase competition in an already crowded food retailing space in India, said Santosh Kanekar, a Mumbai-based adviser. Food accounts for about 57 percent of India’s total retail business and the market is expected to more than triple to Rs 71 lakh crore ($1.1 trillion) by 2025, according to India Food Forum, a retail-exhibition platform.  The aim, according to Ramdev, is to wean Indians off what he considers unhealthy food. It’s hoped that this scheme will run throughout schools in India.  http://www.ndtv.com/india-news/yoga-guru-ramdevs-patanjali-wants-to-take-on-mcdonalds-in-food-retail-1689824http://www.ndtv.com/india-news/yoga-guru-ramdevs-patanjali-wants-to-take-on-mcdonalds-in-food-retail-1689824

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