Many women today perceive menstruation as unavoidable pain, a distraction or an obstacle in their otherwise busy and ambitious life. The advent of sanitary napkins and period postponing pills have been touted as ultimate solutions that provide much needed relief from distraction. Apart from the obvious fact that there is a multi-million dollar sanitary products manufacturing industry behind the portrayal of menstruation as an irritant, such a portrayal is also due to the fact that menstruation is often accompanied by weakness, achy legs, headache, mood swings, and many other bodily conditions that cause extreme inconvenience in a large section of women.
Many women also suffer from conditions like excessive bleeding, irregular periods, scanty bleeding, etc., which has further reinforced the labelling. This labelling has become so widespread that people, especially women have come to accept painful menstruation as a normal condition.